Kappa Alpha Theta - AT

Social Media Management & Copy

During my time as Online Media Director, I worked alongside the CMO to create and execute a social media strategy that aligned with our organization’s existing brand and voice.

Along with creating content and copy for our Instagram and Facebook, I updated the chapter’s website with a user-friendly layout and engaging copy.

I implemented tactics such as hashtag strategy and interactive content to better engage with members, alumni, and chapter partners.

Merchandise Design & Distribution

As Design Chair, it was my responsibility to source, design, and distribute all chapter and event merchandise. This included researching trends, creating designs, engaging with vendors, and coordinating distribution.

I proficiently used Adobe Photoshop and Illustrator design tools, creating unique looks that captured the spirit and style of our chapter.